Advisers flag dip in number of clients ending protection policies

Comes amid a year of change

clock • 1 min read

Over a third (36%) of advisers have seen a reduction in the number of clients who are cancelling their protection policies, according to research from Royal London.

A survey of 503 respondents conducted by the mutual alongside research agency Opinium last month found 36% of advisers have observed this drop in policy cancellations.  The group's broader research focused on the continuing impact of a tough economic environment on client behaviours. It found 41% of advisers are having more conversations with clients about investments and the economic environment compared to two years ago at the start of the cost-of-living crisis in late 2021. Royal London pensions expert Clare Moffat said: "The last few years have been challenging for many, no matter...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Octopus Legacy launches life cover with Shepherds Friendly

Octopus Legacy launches life cover with Shepherds Friendly

Designed to reduce anxiety

Jaskeet Briah
clock 10 December 2025 • 2 min read
Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read