Advisers flag dip in number of clients ending protection policies

Comes amid a year of change

clock • 1 min read

Over a third (36%) of advisers have seen a reduction in the number of clients who are cancelling their protection policies, according to research from Royal London.

A survey of 503 respondents conducted by the mutual alongside research agency Opinium last month found 36% of advisers have observed this drop in policy cancellations.  The group's broader research focused on the continuing impact of a tough economic environment on client behaviours. It found 41% of advisers are having more conversations with clients about investments and the economic environment compared to two years ago at the start of the cost-of-living crisis in late 2021. Royal London pensions expert Clare Moffat said: "The last few years have been challenging for many, no matter...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

MetLife UK launches virtual physio

MetLife UK launches virtual physio

Available to individual protection customers

Cameron Roberts
clock 26 May 2026 • 1 min read
The COVER Review: Protection sales, fit notes and long-term care

The COVER Review: Protection sales, fit notes and long-term care

Week commencing 18 May 2026

COVER
clock 22 May 2026 • 1 min read
Decline in new sales for most protection lines: Swiss Re Term & Health Watch

Decline in new sales for most protection lines: Swiss Re Term & Health Watch

L&G overtakes Aviva in term assurance sales

Jaskeet Briah
clock 21 May 2026 • 3 min read