Consumer Duty to heighten protection focus: AMI

According to upcoming AMI Protection Viewpoint Report

John Brazier
clock • 1 min read

Advisers believe the Consumer Duty will increase focus on protection although levels of engagement with products remains low among IFAs and mortgage advisers, according to the Association of Mortgage Intermediaries (AMI).

The Association's upcoming annual Protection Viewpoint Report, The Great Protection Shift, shows the just under half of IFAs and mortgage advisers (44%) said that new guidelines will increase focus on protection products. Around one third (31%) believe the new rules for advisers to avoid causing foreseeable harm to consumers will not cause any change, while 2% believe it will reduce focus on protection products. However, a significant proportion of advisers in the mortgage space are still not engaging with protection products according to the report, with around one in three (37%) adv...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

FCA review highlights role of AI in tackling protection gap

FCA review highlights role of AI in tackling protection gap

Warning AI could make markets more opaque

Jaskeet Briah
clock 07 July 2026 • 4 min read
FCA seeks to ease Consumer Duty wholesale and non-UK burden

FCA seeks to ease Consumer Duty wholesale and non-UK burden

Clarity on firms' responsibilities when working together

Sophia Panayi
clock 29 June 2026 • 2 min read
FCA launches Simplifying Insurance Rules consultation

FCA launches Simplifying Insurance Rules consultation

Reduction in disclosures

Cameron Roberts
clock 29 June 2026 • 4 min read