ProtectX5: Let clients take on the work they want

'It is important we ensure the digital services we have are made available to clients'

clock • 2 min read

Insurers should respect changes in consumer behaviour as a result of the pandemic and allow them to take on admin themselves digitally, according to Zurich protection director, Louise Colley.

Speaking at Protection Review's ProtectX5 event today (9 September), Colley explained that with digital communications playing a bigger part of peoples' lives as a result of the pandemic, it made sense for insurers to work around this. Her comments came in light of new Zurich research which found that two thirds of respondents (65%) prefer to self-submit medical information online and in their own time, compared to just 17% who would choose to do so face-to-face or virtually (for 11%), via their adviser. However, Colley said there remains a mismatch between customer demand and insurer...

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