Research based on Google searches shows the depth of understanding gap on life insurance in the UK.
International life and health insurance provider William Russell has found that UK consumers are most often unsure of how much life insurance cover they require. Based on analysis of annual Google searches, there were neatly 10,000 queries of "How much life insurance do I need", followed by "Do I need life insurance for a mortgage" with 9,910 and 9,460 searches respectively. Further illustrating the education gap in protection, the third-most search was "What does life insurance cover" with 8,310 queries. Other topics searched for included "Life insurance for parents", "Can I have ...
To continue reading this article...
Join COVER for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
