UK consumers confused over life insurance cover needs

William Russell research

John Brazier
clock • 1 min read

Research based on Google searches shows the depth of understanding gap on life insurance in the UK.

International life and health insurance provider William Russell has found that UK consumers are most often unsure of how much life insurance cover they require. Based on analysis of annual Google searches, there were neatly 10,000 queries of "How much life insurance do I need", followed by "Do I need life insurance for a mortgage" with 9,910 and 9,460 searches respectively. Further illustrating the education gap in protection, the third-most search was "What does life insurance cover" with 8,310 queries. Other topics searched for included "Life insurance for parents", "Can I have ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Whole of Life

Royal London extends online trusts to WOL

Royal London extends online trusts to WOL

New discretionary trust form includes cohabitees

Cameron Roberts
clock 11 March 2024 • 1 min read
Vitality: Unemployment biggest driver for cancelled life insurance

Vitality: Unemployment biggest driver for cancelled life insurance

Financial pressures still front of mind

Laura Miller
clock 28 November 2023 • 2 min read
Timpson warns of dangers associated with joint life policies

Timpson warns of dangers associated with joint life policies

Can contribute to economic and domestic abuse

Hemma Visavadia
clock 02 December 2022 • 2 min read