Value added services can be transformative, says adviser

It is likely that everybody reading COVER will already be sold on the fact that protection is important. Crucial in fact. But what is less known is the very real difference policies with value added services can make and why they are absolutely worth any extra money on the premium. Many protection policies are sold on price rather than benefits. This is particularly the case when sold by people who are not protection specialists. Many advisers are used to finding the cheapest just to make sure that their clients have some cover in place, but all protection policies are not created equall...