Vitality simplification removes 'confusing elements' - CIExpert
‘Step in the right direction’
Changes should help advisers and consumers ‘better understand’ Vitality concept, writes Alan Lakey
Simplification has without doubt been the compelling theme for 2020 and Vitality has stepped up to the plate to deliver its own version of simplification. Offering varieties of plans to choose from adds one level of complexity but historically this has been augmented by the myriad options applicable to each plan. Choice is good but it is well known that overmuch choice serves to confuse and acts as a disincentive to proceed. Today's changes act to remove a number of confusing elements which should...
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