Anorak: new distribution team

Eyes on the “mass market” prize

clock • 2 min read

Digital protection advice platform aims to bolster support to intermediaries and open up new channels to market

Anorak Technologies, the digital protection advice platform, has appointed former Synaptic Software MD Adam Byford as distribution director to head a newly created team with a view to "unlocking the mass market in a scalable and compliant way". Joining Adam are Phil Roach and Jo Wilkie. Phil was formerly at real-time information platform, Dataminr, and will be Anorak's head of enterprise sales. Phil will drive Anorak's expansion within the bancassurance market and with large financial institutions. Jo Wilkie brings over 15 years of experience working in technology roles with portals a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Fintel acquires Mortgage Brain for £38m

Fintel acquires Mortgage Brain for £38m

Executive chair appointed

Jen Frost
clock 23 October 2026 • 2 min read
Analytics key to changing health insurance

Analytics key to changing health insurance

How should the industry adapt?

Jessica Plewes and Lisa Balboa
clock 12 October 2026 • 4 min read
Partner Insight: Autonomous agentic AI - Are Insurers Ready for the Next 30 Years?

Partner Insight: Autonomous agentic AI - Are Insurers Ready for the Next 30 Years?

A practical look at how insurers move from AI as decision support to AI that autonomously executes outcomes across underwriting, claims, and customer engagement.

Sapiens
clock 29 September 2026 • 2 min read