Protection providers 'should harness data' to improve customer trust

There are big opportunities for life insurance providers to harness new technologies, data and analytic capabilities to improve the engagement with its customers and help engender trust, according to a new report by EY. The report, looking into what consumers currently think and how their needs would be best met, found that trust in the industry was currently low, with just over half (55%) of insured consumers - and 68% of uninsured people - having the perception that providers look for loopholes to avoid paying claims. This is despite the fact that more than 95% of all claims are paid b...