60 Seconds with… Justine Shaw (LifeSearch)

‘Being direct and honest is always the best option’

clock • 2 min read

We sit down for a minute with one of LifeSearch’s most successful advisers who joined in 2017

Location: LEEDS LEEDS LEEDS! Products you advise on:  Personal and business protection policies Typical client profile: Can vary from a client with a £5pm to a wealthy family to a business owner looking to protect their income and key people. But I'm happy to provide good advice to anyone! How do you talk about difficult subjects, such as death or critical illness, with clients? I find being direct and honest is always the best option. What three tips would you give to other advisers looking to write more protection business? 1. Be available at times suitable for your client. 2....

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Advisers want to learn more about AI: Paradigm

Advisers want to learn more about AI: Paradigm

Technical knowledge gap found

Jaskeet Briah
clock 31 October 2025 • 2 min read
Stonebridge adds new AR

Stonebridge adds new AR

Vibrant Mortgages partnership

Cameron Roberts
clock 27 October 2025 • 1 min read
Advisers see rise in client anxiety ahead of Autumn Budget

Advisers see rise in client anxiety ahead of Autumn Budget

Royal London research findings

Jenna Brown
clock 22 October 2025 • 3 min read