60 Seconds with… Justine Shaw (LifeSearch)

‘Being direct and honest is always the best option’

clock • 2 min read

We sit down for a minute with one of LifeSearch’s most successful advisers who joined in 2017

Location: LEEDS LEEDS LEEDS! Products you advise on:  Personal and business protection policies Typical client profile: Can vary from a client with a £5pm to a wealthy family to a business owner looking to protect their income and key people. But I'm happy to provide good advice to anyone! How do you talk about difficult subjects, such as death or critical illness, with clients? I find being direct and honest is always the best option. What three tips would you give to other advisers looking to write more protection business? 1. Be available at times suitable for your client. 2....

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Advisers see rise in client anxiety ahead of Autumn Budget

Advisers see rise in client anxiety ahead of Autumn Budget

Royal London research findings

Jenna Brown
clock 22 October 2025 • 3 min read
Six ways to make income protection the no-brainer

Six ways to make income protection the no-brainer

"Your tone should reflect leadership, not persuasion"

Ash Borland
clock 22 October 2025 • 4 min read
COVER Women in Protection and Health Awards 2026: Open for nominations

COVER Women in Protection and Health Awards 2026: Open for nominations

Deadline 14 November

COVER
clock 16 October 2025 • 1 min read