Dina Bhudia: My life has always been about protecting

“We need to understand the psychology of both our clients and the community”

clock • 4 min read

Dina Bhudia, founder and director of P2M Asset Management, details the driving factors behind her work in the protection sector, from cultural considerations and obstacles, to establishing an advisory firm based on the principles of social responsibility.

As an older sibling, when life was restricted as a girl born in a South Asian orthodox family, I built in a level of protection for my younger brother and paved a way of freedom and independences from the traditional Eastern ways, but still found myself confused on how best to cope with the Eastern values in the Western world. As I went into married life, I found my self and started to realise a freedom of my character that had been restricted for so many years; from an introduction to restaurants to a life beyond a 9pm curfew. I never saw the wider world or its opportunities. I soon ...

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