Athos Rushovich: I thought I was bulletproof until I needed a triple heart bypass

‘In hindsight, I probably should have known better.’

clock • 6 min read

On World Heart Day, director of specialist health sales and dedicated distribution for Vitality, Athos Rushovich, holds forth on what he’s learned from his recent encounter with a life-threatening heart condition.

In May of this year, I underwent open heart surgery. Writing those words, almost six months on, still feels surreal. It's not just the fact I've worked in the protection and health industry for nearly 20 years - fully focused on the importance of ill-health prevention - that might make my experience somewhat eye-opening. A triple heart bypass is typically associated with overweight people of a certain age, who smoke. At the age of 56, I am none of those things. I have never smoked and always lived a physically active lifestyle. Since a schoolboy I've been a keen runner, competing in the ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Young adults taking out loans to cover private treatment: The Exeter
PMI

Young adults taking out loans to cover private treatment: The Exeter

Financial pressures impacting wellbeing

Jaskeet Briah
clock 28 July 2026 • 2 min read
'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare
PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare

As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

Rob Harvey, Vitality
clock 22 July 2026 • 2 min read
Four ways PMI is supporting mental health prevention and earlier intervention
PMI

Four ways PMI is supporting mental health prevention and earlier intervention

VitalityHealth CEO Dr Arun Thiyagaran explains how private medical insurance is evolving to help close that gap

Dr Arun Thiyagaran
clock 22 July 2026 • 2 min read