Athos Rushovich: I thought I was bulletproof until I needed a triple heart bypass

‘In hindsight, I probably should have known better.’

clock • 6 min read

On World Heart Day, director of specialist health sales and dedicated distribution for Vitality, Athos Rushovich, holds forth on what he’s learned from his recent encounter with a life-threatening heart condition.

In May of this year, I underwent open heart surgery. Writing those words, almost six months on, still feels surreal. It's not just the fact I've worked in the protection and health industry for nearly 20 years - fully focused on the importance of ill-health prevention - that might make my experience somewhat eye-opening. A triple heart bypass is typically associated with overweight people of a certain age, who smoke. At the age of 56, I am none of those things. I have never smoked and always lived a physically active lifestyle. Since a schoolboy I've been a keen runner, competing in the ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

IPT receipts sit at £1.3bn in August 2025
PMI

IPT receipts sit at £1.3bn in August 2025

Receipts hit £4.5bn so far this financial year

Jaskeet Briah
clock 19 September 2025 • 2 min read
Six in 10 adults would choose PMI as top employer-funded benefit
PMI

Six in 10 adults would choose PMI as top employer-funded benefit

27% have self-funded treatment over the past five years

Jaskeet Briah
clock 10 September 2025 • 3 min read
Perci Health appoints medical director to support expansion
PMI

Perci Health appoints medical director to support expansion

Launch of new specialist clinics

Jaskeet Briah
clock 04 September 2025 • 2 min read