Increasingly protection providers and distributors are turning to social media to get in front of 45 million UK users, but doing this successfully, and in the right way, isn’t easy, writes Katie Crook-Davies
We spend a lot of time on social media, whether it's checking LinkedIn for updates from colleagues, scrolling through the latest twitter rant, checking in with friends and family on Facebook, or tapping through entertaining Instagram stories, social networks play a significant role in many of our lives. In fact, almost 70% of the UK population are active users of social media . With increasing numbers spending more and more time on their mobiles, scrolling through the equivalent of the height...
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