A DECADE OF TECHNOLOGY: Growing the market

Driving sales, automating administration, delivering efficiency

clock • 6 min read

Paul Yates examines the drivers of protection personalisation and data innovation over the past 10 years

The protection world was a very different place a decade ago. While companies such as Standard Life were closing to protection back then, today the opposite is true with the likes of MetLife and Zurich moving their UK focus into protection. A range of factors have contributed to this transformation, but one of the main reasons is the role technology is playing in making protection more attractive, driving sales, automating administrative tasks and delivering operational efficiency. The evolution of portals has had a major impact in accelerating the growth of the protection market. Portal...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Reassured partners with AI firm

Reassured partners with AI firm

Monitoring customer calls

Cameron Roberts
clock 12 August 2025 • 1 min read
Iress UK reports double-digit earnings growth

Iress UK reports double-digit earnings growth

Significant contribution to group success

Cameron Roberts
clock 11 August 2025 • 2 min read
Denis Global joins amii

Denis Global joins amii

New corporate member

Cameron Roberts
clock 11 August 2025 • 1 min read