Dave Miller: The drivers shaping the protection market

The economy and cost of living are going to have the biggest impact on protection sales over the next five years. This is according to a survey we recently carried out amongst protection advisers, with 35% of respondents identifying those two issues as the primary influencers between now and 2024, followed by premium cost (19%) and technology (16%). All other responses came in under 5%, including underwriting, regulation, and quality of advice. We also wanted to confirm what, based on advisers' current experience, the number one trigger for buying protection was. Unsurprisingly, house pu...