Lisa Martin: The art of protection advice

'Guiding not scaring'

clock • 5 min read

Advisers have an opportunity to develop more comprehensive conversations with mortgage clients

Helping clients secure their dream home is undoubtedly one of the best aspects of an adviser's job but with fewer people taking out protection policies, there is an argument for changing the conversation around house buying. The Association of British Insurers revealed in its State of the Market 2019 report that the number of individual protection policies - such as life insurance and income protection - decreased in 2018[1] by more than 9% from 25.5m to 23.1m. This is in spite of the fact total gross mortgage lending last year of £269.2 billion was more than double the rate in 2010 (...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Protection and Health Summit 2025: One week to register

COVER Protection and Health Summit 2025: One week to register

Taking place on 11 November

COVER
clock 04 November 2025 • 1 min read
COVER partners with AMI for Women in Protection and Health Awards

COVER partners with AMI for Women in Protection and Health Awards

Women in Protection and Mortgages

COVER
clock 03 November 2025 • 1 min read
Advisers want to learn more about AI: Paradigm

Advisers want to learn more about AI: Paradigm

Technical knowledge gap found

Jaskeet Briah
clock 31 October 2025 • 2 min read