We spoke with the principal of Taking Cover to talk niching, lead gen and Radio Woking
Location: Hampshire. Products you advise on: I advise on personal protection products and also support several mortgage brokers with their protection advice. Taking Cover is single tied to Vitality. Typical client profile: I do a lot of work with armed forces personnel. How do you incorporate protection into your client conversations? Well, firstly, you have to actually do it. My passion comes across. In a previous role, no one had asked the business centre receptionist if she was covered. A great win in my second week! My job used to be as a radio presenter and I have a weekly in...
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