60 seconds with... Naomi Greatorex (Heath Protection Solutions)

‘Ice Ice Baby is my go-to karaoke track’

clock • 4 min read

We sit down with the Protection Advice Woman of the Year to hear what she thinks mortgage advisers can be doing to protect more clients

Location: London Products you advise on: I advise on personal protection, business protection and private medical insurance (PMI). Typical client profile: I specialise in protection advice and receive referrals from professional services firms such as accountants and solicitors. Therefore I tend to see quite complex protection cases, typically larger cases, with clients generally being slightly older.  How do you incorporate protection into mortgage conversations? Alongside running Heath Protection Solutions, I'm also the protection director at LDNfinance Solutions and support thei...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SJP adds three advisers to build AR firms

SJP adds three advisers to build AR firms

Bringing experience from Fairstone, Santander and Quilter

Isabel Baxter
clock 10 September 2026 • 2 min read
Rosemount renews mental health partnership for advisers

Rosemount renews mental health partnership for advisers

Partnership with SIX MHA

Jaskeet Briah
clock 10 September 2026 • 1 min read
The protection gap is not a surprise. Treating it as one is.

The protection gap is not a surprise. Treating it as one is.

“This is not mysterious. It is what this market is built to produce.”

Tony Müdd
clock 08 September 2026 • 4 min read