Tom and Polly: A Candid look at lead generation

We all know that protection is hard to sell; a challenge that lead generators look to overcome by combatting consumer preconceptions and cognitive biases which impact buying behaviour, to ensure that the enquires they pass to advisers and insurers are ‘warm'. But despite the important role of lead generators when it comes to protection sales, it's hard to ignore the slightly tarnished reputation that this industry has developed. Last month Candid, previously E-finity Leads, announced a 200% increase in traffic to their Tom and Polly sites. The firm has been making waves in the lead gener...