Ruth Gilbert investigates marketing messages, public perception and claims handling standards
In the days when claims values still had to be manually calculated and all our letters had to be dictated for queueing in the typing pool, the claims side of what life insurers do were almost invisible to all but those most directly involved, whether amongst the public or even amongst insurer employees. At that time, after exhausting any complaints process, the only recourse if you felt your claim had been mis-handled was to find a journalist willing to print a story about your case. Even then,...
Artificial intelligence at work
500,000 claims last year
Five generations under one roof
Survey of 2,004 shows