Marketing
Marketing
Provider LV= has said it hopes protection will not be made compulsory because it could leave individuals who need comprehensive cover under-insured.
13 October 2011
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2 min read
Technology
Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. Christopher Tuite explains
12 October 2011
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7 min read
Marketing
The insurance sector has been chastised for not engaging well enough with politicians and advisers have been urged to lobby their MPs.
10 October 2011
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2 min read
Marketing
Aviva has bowed to public pressure and toned down its Downtown Abbey motorcycle crash victim ads.
04 October 2011
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1 min read
Income Protection
Unum has become the second insurer to use ITV's Downton Abbey to promote the importance of income protection (IP).
30 September 2011
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2 min read
Marketing
With the National Employment Savings Trust (NEST) coming, the NZ government illustrates a low-cost approach to distributing protection products. Greg Becker explains
28 September 2011
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3 min read
Marketing
New research on how information is most easily understood has revealed the insurance industry lags behind others in presenting information simply.
27 September 2011
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1 min read
Marketing
Legal & General has launched a free protection app for iPhones and iPads.
16 September 2011
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1 min read
Marketing
Aviva has unveiled the second in its series of consumer focused protection adverts - this time promoting the importance of income protection (IP), with critical illness (CI) to follow.
14 September 2011
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2 min read
Marketing
The debate around making protection compulsory has sparked a number of provocative comments along with reasons why it can't work.
13 September 2011
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2 min read
