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Marketing

Marketing

LV= says compulsory protection could 'decimate' market

Provider LV= has said it hopes protection will not be made compulsory because it could leave individuals who need comprehensive cover under-insured.

clock 13 October 2011 • 2 min read

Technology

Tweet dreams: Engaging social media

Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. Christopher Tuite explains

clock 12 October 2011 • 7 min read

Marketing

Industry messages to Govt 'often fragmented' - APPG

The insurance sector has been chastised for not engaging well enough with politicians and advisers have been urged to lobby their MPs.

clock 10 October 2011 • 2 min read

Marketing

Aviva tones down Downton Abbey ads

Aviva has bowed to public pressure and toned down its Downtown Abbey motorcycle crash victim ads.

clock 04 October 2011 • 1 min read

Income Protection

Unum unveils own Downton Abbey IP ads

Unum has become the second insurer to use ITV's Downton Abbey to promote the importance of income protection (IP).

clock 30 September 2011 • 2 min read

Marketing

Around the world: New Zealand's KiwiSaver

With the National Employment Savings Trust (NEST) coming, the NZ government illustrates a low-cost approach to distributing protection products. Greg Becker explains

clock 28 September 2011 • 3 min read

Marketing

Insurers: Keep it Short and Simple - Unum

New research on how information is most easily understood has revealed the insurance industry lags behind others in presenting information simply.

clock 27 September 2011 • 1 min read

Marketing

L&G release free iPhone protection app for advisers

Legal & General has launched a free protection app for iPhones and iPads.

clock 16 September 2011 • 1 min read

Marketing

Aviva to push IP in Downton Abbey ad breaks

Aviva has unveiled the second in its series of consumer focused protection adverts - this time promoting the importance of income protection (IP), with critical illness (CI) to follow.

clock 14 September 2011 • 2 min read

Marketing

Blog: Making the case for compulsory protection

The debate around making protection compulsory has sparked a number of provocative comments along with reasons why it can't work.

clock 13 September 2011 • 2 min read
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