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Marketing

Marketing

Market views: Utilising social media

The internet, new media and social media are continuing to grow in popularity and importance for interacting with people. What should advisers be doing to make the most of these opportunities?

clock 12 September 2011 • 5 min read

Adviser / Broking

Canada Life launches free adviser calculator

Canada Life has produced a free calculator allowing over 20 calculations.

clock 07 September 2011 • 1 min read

Marketing

Around the world: Using social media in the Netherlands

Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates

clock 11 August 2011 • 3 min read

Marketing

The fluffy stuff - Protection marketing

Pricing, products and processes are the protection industry's priorities. Louise Colley begs to differ and gives a call to arms to the emotional side of marketing.

clock 11 August 2011 • 5 min read

Insurer

LV= extends rugby cup sponsorship deal

LV= is to continue sponsorship of the LV= Cup competition for a further four years.

clock 10 August 2011 • 1 min read

Adviser / Broking

BIBA supporting targeted regulation of insurance comparison sites

The British Insurance Brokers' Association (BIBA) is supporting targeted regulation of comparison sites.

clock 08 August 2011 • 1 min read

Adviser / Broking

Pink doubles protection sales

Adviser network Pink has doubled its protection sales in six months following broker training.

clock 05 August 2011 • 1 min read

Marketing

Engage Mutual revamps over 50 life cover

Following feedback from intermediaries, Engage Mutual has enhanced its Guaranteed 50 Plus Life Cover for the intermediary market.

clock 14 July 2011 • 1 min read

Marketing

Free social media adviser guides from Friends life

Friends Life has produced two new guides to help advisers to make the best use of social media.

clock 13 July 2011 • 1 min read

Marketing

Bright Grey and Scot Prov announce a summer of marketing

Royal London's protection arms are to begin a summer of IFA marketing campaigns.

clock 08 July 2011 • 1 min read
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