Marketing
Marketing
Unum has unveiled its marketing strategy which will include consumer focused television adverts later this year.
30 June 2011
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2 min read
Marketing
Andy Milburn has joined Ageas Protect as the provider's new head of marketing.
23 June 2011
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1 min read
Adviser / Broking
Scottish Provident has launched ‘Premier Service', an enhanced level of support for key customers, in addition to its usual service.
08 June 2011
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2 min read
Marketing
Over a third of IFAs (38%) have said they will focus more on group risk and employee benefits after the Retail Distribution Review comes into force in December 2012.
23 May 2011
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1 min read
Individual Protection
One of the most commonly cited reasons for poor protection sales is that most of the country is unaware of the availability of these products and what support they can provide.
05 May 2011
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2 min read
Marketing
Aviva has unveiled its protection TV advertising campaign. Is this the chink of light that the industry needs to maximise consumer awareness and engagement, and will it prompt further moves by insurers either individually or collectively?
08 February 2011
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5 min read
Marketing
Advisers looking to survive hard times could consider investing in marketing. Aidan Dewhurst explains
06 September 2010
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5 min read
Marketing
Nick Jones assesses the benefits a good brand can have on your business and the tools available to ensure that brand's success
06 September 2010
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7 min read
Marketing
Steve Elliott, technical manager at Progress from Royal Liver wonders if there is any mileage in the Cup for his industry.
11 June 2010
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3 min read
