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“Young people are not going to engage in protection unless we engage them”

UK research finds

"It is all of our responsibilities to be guides, mentors, leaders, teachers"

Targeted at young consumers

“When I first joined the protection industry, I just felt completely foundation-less”

"Now may be time to position IP as vital entry level cover"

Amba report shows

Cigna global report finds

"Let’s tell people the basics and not try to be too clever about it"

“Availability of knowledge is not the problem. Desire is not the problem.”