AMI's Penn: Lessons from the travel industry on value of protection advice

Engaging consumers on protection

clock • 4 min read

Stacy Penn, senior policy adviser at the Association of Mortgage Intermediaries (AMI), looks at lessons from other industries to help mortgage intermediaries promote their offerings in the protection space.

The word ‘value' is everywhere you look: the Financial Conduct Authority (FCA) is reviewing whether value provided by firms is fair under Consumer Duty; consumers are more conscious of it due to cost-of-living pressures and we dedicated a whole segment of our 2023 Protection Viewpoint report to the topic. Defining the value provided to consumers should be high on firms' agendas and not just from a regulatory perspective. AMI's recent report The Perception Gap found around one in five consumers (22%) are unable to recognise any benefits of using a mortgage adviser for protection advice.  ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Third of adults continue to work through pain and injury

Third of adults continue to work through pain and injury

28% work from home as a substitute for sick days

Jaskeet Briah
clock 24 May 2024 • 2 min read
Growing number of businesses switch to low-cost healthcare

Growing number of businesses switch to low-cost healthcare

Benenden Health research shows

Jaskeet Briah
clock 24 May 2024 • 2 min read
Working towards wellbeing

Working towards wellbeing

Female wellbeing in the workplace

Paula Allen
clock 24 May 2024 • 3 min read