Dan Crook: Building better futures through long-term thinking

"We need to build greater knowledge around people's long-term motivations and behaviours"

clock • 5 min read

Canada Life's protection sales director, Dan Crook, examines how advisers play a crucial role in health of UK businesses during a time of turmoil, and will need to adopt a long-term approach to employee benefits, protection and wellbeing.

As society continues to shift due to demographics and economics, and people increasingly work up to or into their retirement, the shape of the UK workforce is beginning to look very different. As a result, we, as an industry, must equip employers with the tools they need to be able to understand their workforces, so that they can better support them, both now and into their long-term futures. While thinking about the unknown can often be daunting, the key to long-term thinking is understanding individuals' motivations and needs. This is crucial for any employer and the group protectio...

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