Dan Crook: Building better futures through long-term thinking

As society continues to shift due to demographics and economics, and people increasingly work up to or into their retirement, the shape of the UK workforce is beginning to look very different. As a result, we, as an industry, must equip employers with the tools they need to be able to understand their workforces, so that they can better support them, both now and into their long-term futures. While thinking about the unknown can often be daunting, the key to long-term thinking is understanding individuals' motivations and needs. This is crucial for any employer and the group protectio...