A direct view from Reassured

Effective conversations and an excellent customer experience are. Proposition managers needn't worry. I'm not saying new product innovation has no place.  It can help to get consumers interested if they are in the right target niche. But based on what we've achieved at Reassured I am now convinced that more families could have the protection they need if we all spent more time and energy on getting the underlying basics right. That means getting better at how we talk to our customers and appeal to their individual motivations; and investing in more processes that get customers what...