Young adults are leading a surge in life insurance buying activity, with an 18% jump in overall policy sales since the pandemic began according to comparethemarket.com.
Data from the platform shows between March 2020 and March 2021 those aged 18-34 were the most active in this market. During this time, 40% of young adults with a life insurance policy bought cover after March 2020, compared to 17% across all age groups. The platform's research focused on a survey of 2000 adult respondents in early June. Covid-19 was clearly identified as the stimulus for change when comparethemarket.com pressed respondents on their motivations. Over two fifths (44%) of 18-34 year olds agreed the pandemic had made them reflect more about their future health, comp...
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