Life sector 'looking to diversify' and 'cross-sell products' - CBI/PWC

CBI/PwC's latest quarterly survey has revealed that insurance broking is focusing on technology-enabled customer experience coupled with mergers and acquisitions to grow market share over the next sixth months. According to the research undertaken across 79 firms, life insurance is looking to diversify its offering to develop and cross-sell products to cover more life stages, and it is the only sector in financial services looking to international markets for growth opportunities. Meanwhile, marketing spend in general insurance has fallen sharply as the focus moves away from new busin...