Protection Review launches 'I Mark' rating for innovation
Issued to VitalityLife ‘Dementia and FrailCare Cover’
'Our long-running product reviews reflect that and we have always included a rating for innovation as well as an overall rating. Now we are going a stage further'
Protection Review has issued VitalityLife's ‘Dementia and FrailCare Cover', which is available as part of serious illness cover (SIC), its first ever ‘I Mark' rating for innovation. The publication currently reviews new products, however, as of January 2019, it will award the ‘I Mark' - and its logo - instead of a number to recognise a product that it believes is ‘sufficiently innovative'. ‘Our long-running product reviews reflect that and we have always included a rating for innovation as...
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