Cinema and retail discounts as well as news, helpline and wellbeing resources on offer to customers.
All Canada Life individual protection customers are being given access to LifeWorks' well-being app and website, offering benefits such as discounts for household necessities, eating out and cinema tickets as well as a news feed offering health-related reading material. By embracing the technology the insurer aims to shift the market's focus from price-based competition towards more customer-centric support and value. "When we relaunched our individual protection products in August 2015, we planned to bring much-needed innovation to the marketplace," said Jon Ford, director of individ...
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