Aviva agrees protection partnership with Countrywide

clock • 1 min read

Aviva has secured an exclusive five-year distribution agreement with Countrywide plc to provide its mortgage and rental customers with protection insurance.

  Through Countrywide's network of more than 900 branches, which arranged more than 90,000 mortgages last year, customers will be able to access Aviva's life insurance, critical illness cover and income protection cover. Protection business will be underwritten through Aviva's ALPS platform. The new deal replaces a former distribution agreement with Friends Life that began in 2002. Daren Boys, strategic partnerships portfolio director at Aviva, said: "This is a significant distribution agreement with our long-standing partner Countrywide, which will see customers benefitting fro...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

NHS receives £29bn per year boost

NHS receives £29bn per year boost

Chancellor Rachel Reeves' Spending Review

Cameron Roberts
clock 11 June 2025 • 3 min read
Reassured customers receive £67m in pay outs

Reassured customers receive £67m in pay outs

Marks a 34% year-on-year increase

Jaskeet Briah
clock 04 June 2025 • 2 min read
Rising number of clients concerned about intergenerational planning

Rising number of clients concerned about intergenerational planning

HSBC Life research

Jaskeet Briah
clock 03 June 2025 • 3 min read