Pacific Life Re has conducted on-going research into consumer attitudes towards purchasing life insurance. Here is a snapshot, in the first of a series of articles for COVER, of what the research uncovered.
The UK protection industry is increasingly focused on consumer buying behaviour, attempting to engage directly with the large number of people who don't already have protection in place. According to the ABI only 24% of UK households have life insurance, therefore suggesting there is still a large proportion of the UK population who aren't protected. Pacific Life Re has written a paper highlighting the key findings from their on-going research, which investigates consumers' attitudes towards purchasing life insurance. Growing the protection market has been a key topic over the pa...
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