LV= has appointed Myles Rix as Managing Director of its protection business.
Myles has been at LV= for four years, initially joining as Actuarial and Strategy Director and becoming the Finance and Commercial Director for its life and pensions business.
Prior to working at LV=, Myles was at Aviva UK Health for 11 years in roles including Head of Protection and Financial and Commercial Director. He started his career at Skandia Life where he held roles in pricing, product development and financial reporting.
Myles Rix, LV= Managing Director of Protection, said: "LV= is a strong player across the whole protection market and is number one in the intermediated income protection market.
"With a wide range of products offering market-leading cover, I believe that we are in a great position to increase the protection market as a whole. I want to focus on continuing to deliver great value protection propositions for advisers and customers."
LV= said the previous managing director of protection, Iain Clark, was leaving in order to spend more time with his family.