Munich Re has unveiled Ellipse, a new provider in the group risk market.
Elipse aims to improve the adviser, employer and member service experience by modernising the way the business is handled.
Part of the Munich Re Group, but operating separately to its UK reinsurance businesses, Ellipse will undertake a phased rollout initially focusing on providing group life cover through a limited number of major employee benefit consultancies.
Stage two will add group income and critical illness contracts designed to integrate with benefit platforms, especially in the flexible benefits space.
The third and final phase of the launch, currently scheduled for the second half of 2010, will see the introduction of web-based contracts available to all advisers.
Ellipse CEO, John Ritchie, commented: "As new and better ways of managing data and communicating benefits emerge, the ways in which employers and their consultants deliver benefits is also rapidly evolving.
"Ellipse's processes and systems have been designed in response to this change. With no legacy systems to hold us back, we can supply a better, more efficient service to clients and positively impact adviser productivity."