Talking SME wellbeing: How to unearth business and people needs

‘There’s now growing understanding that employees should be thought of as customers’

clock • 6 min read

In the second in a series of monthly ‘How to’ articles on SME wellbeing, Legal & General’s distribution director, Colin Fitzgerald, looks at how to help clients identify benefit and wellbeing needs specific to their people and their business.

Part one of the 'Talking SME wellbeing' series, which examines what the CEO wants from a wellbeing programme, can be read here. Why is such a journey of discovery needed? Because without looking under the bonnet of an organisation and getting to know its people, how on earth can you begin to design a programme that will be efficient and effective; a programme that will help a business meet its overall objectives while, at the same time, supporting its people to look after their own - and very individual - health and happiness needs. In the absence of this crucial first-step piece of w...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Over 11m sick notes issued in 2025

Over 11m sick notes issued in 2025

148.8m working days lost due to sickness or injury

Cameron Roberts
clock 05 May 2026 • 2 min read
The protection gap has a clear gender dimension: Swiss Re

The protection gap has a clear gender dimension: Swiss Re

Women in Protection Conference 2026

Jaskeet Briah
clock 30 April 2026 • 3 min read
Employers' NI increase slowing group risk growth: Swiss Re

Employers' NI increase slowing group risk growth: Swiss Re

Group Watch report findings

Cameron Roberts
clock 23 April 2026 • 2 min read