Andy Walton, Protection Proposition Director, Mortgage Advice Bureau talks to Fiona Murphy about the 'art of selling protection' and other observations on the protection market.
What for you has been the biggest protection innovation over the past 20 years and why? Well, if you go back 20 years you're in 1997 and back then protection was still very much a paper based process, with Legal & General only just launching their first online underwriting application. They were going to call it ten minute term, but with the speed of dial up internet connection back in the late 90s is was much closer to 30 minutes! We forget what a revolution this was for the protection market, taking for granted what a fantastic application process we now have, especially in comparis...
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