Fiona Murphy discusses how sales and marketing looked very different 20 years ago and how thumbprint ID could be the technology of the future for protection applications.
What for you has been the biggest protection innovation over the past 20 years and why? The biggest protection innovation for me was automation - online applications, online underwriting, signature-free applications and of course online signature free trusts. These were game changers and helped speed up and simplify how protection is bought and sold. Is there anything done well back in say 1997, that we have lost? And what has changed for the better? The CIC market is drastically different. There were a lot less definitions in 1997 but the depth of cover was greater; the ABI st...
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