20th anniversary Q&A: Carr on the role of PR in the protection market

clock
20th anniversary Q&A: Carr on the role of PR in the protection market

Fiona Murphy asks Kevin Carr about industry campaigns and the role of promotion in driving the protection market forward.

You've been involved with notable industry campaigns from your days at LifeSearch to the present day- tell me how have these changed the industry for the better? How much further do we have to go? Looking back it perhaps dawns on me that the people with the best ideas are sometimes those with the smallest budgets - but to make things work you need the combination of both. Some insurers are great of course, but some of the best ideas tend to come from the distribution or consultancy side of...

To continue reading this article...

Join Cover

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around Covid-19, regulation, diversity and mental health.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Exclusive access to our fortnightly Protection insight mini-podcast.
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

COVER Wellbeing 360 Summit now open for registration

COVER Wellbeing 360 Summit now open for registration

Virtual conference on 24 March

COVER
clock 13 January 2022 • 2 min read
Jonathan Clark appointed as CII's interim CEO

Jonathan Clark appointed as CII's interim CEO

For the remainder of 2022

John Brazier
clock 13 January 2022 • 1 min read
Women In Protection & Health Awards 2022: Full list of nominees revealed

Women In Protection & Health Awards 2022: Full list of nominees revealed

Championing Diversity & Inclusion

COVER
clock 11 January 2022 • 7 min read