20th anniversary Q&A: Carr on the role of PR in the protection market

You've been involved with notable industry campaigns from your days at LifeSearch to the present day- tell me how have these changed the industry for the better? How much further do we have to go? Looking back it perhaps dawns on me that the people with the best ideas are sometimes those with the smallest budgets - but to make things work you need the combination of both. Some insurers are great of course, but some of the best ideas tend to come from the distribution or consultancy side...