Tom Baigrie: A new age

'Easier access to cover'

clock • 2 min read

LifeSearch CEO ushers in today's era of doing the right thing for customers  

For most of my career protection has been a side-line for insurers and intermediaries focused on investment management or mortgage broking. So it got very little creative thought from most who led it. It was Retail Distribution Review (RDR) that encouraged many other firms to specialise as mine always had and ever since there has been far more energy and positive change in our market. The 7-Families initiative then established a narrative of care and value around what we do for claimants that initiated a growing energy around protection's social agenda. From financial resilience to...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

FCA names Chris Knight as director of insurance

FCA names Chris Knight as director of insurance

Joins from Legal and General

Jaskeet Briah
clock 09 March 2026 • 1 min read
The COVER Review: Spring Statement 2026, provider claims and a new market study

The COVER Review: Spring Statement 2026, provider claims and a new market study

Week commencing 2 March 2026

COVER
clock 06 March 2026 • 1 min read
CMA launches market study into private dental services

CMA launches market study into private dental services

Examining fair value

Cameron Roberts
clock 05 March 2026 • 2 min read