Everyday care services make up over half of VitalityHealth claims

Talking therapies made up 85% of mental health claims

Jaskeet Briah
clock • 1 min read

Over half (58%) of health insurance claims to Vitality last year were for its 'Everyday Care services', which is up from 10% in 2015.

These primary care services include Vitality GP, Talking Therapies, physiotherapy, and the newly introduced optical, dental and hearing cover benefits across its members, with claims for these making up the majority of claims. Talking therapies made up 85% of mental health claims in 2022, and physiotherapy claims have also grown by over 60% to 2022 from 2019, with members aged 25-39 the most likely to make a physiotherapy claim. Last year, there were over 100,000 Vitality GP consultations which is three times more than in 2019, Vitality detailed, and there were also over 10,000 Vitali...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

What do customers actually want from PMI?
PMI

What do customers actually want from PMI?

Products, regulation and the NHS

Cameron Roberts
clock 15 October 2026 • 5 min read
NHS waiting list increases to 7.33m
PMI

NHS waiting list increases to 7.33m

July 2026 data

Jaskeet Briah
clock 10 September 2026 • 2 min read
Self-pay PMI admissions hit highest level in Q1 2026
PMI

Self-pay PMI admissions hit highest level in Q1 2026

Slight decline in insured admissions

Jaskeet Briah
clock 08 September 2026 • 2 min read