Life insurer DeadHappy has drawn criticism from the protection adviser community over a new social media campaign featuring the image of serial killer, Harold Shipman.
The advert, which features as sponsored posts on social media platforms Facebook and Instagram, feature the image of Shipman, who was found guilty of murdering 15 people during his years as a GP, alongside the text "Because you never know who your doctor might be." The posts only appear as sponsored items on the channels and do not appear as proprietary posts on any of DeadHappy's social media accounts at the time of publishing. Several advisers took to social media to voice their displeasure with the advert, with some stating intentions to lodge formal complaints with the Financial C...
To continue reading this article...
Join COVER for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
