The adviser guide to Guardian Financial Services
When Guardian announced it was re-entering the protection market towards the end of 2017, it sent ripples across the industry. A far cry from the owl ads of the '90s ('two-eight-two-eight-two-O'), few could have anticipated quite how disruptive this new entrant's critical illness and life proposition would prove to be. ‘Broader, simpler definitions' read the news story on COVER last May, and with it came the unveiling of fresh new concepts such as Payout Planner, Protection Builder and dual...
Service aimed at giving faster access to insurer’s network of specialists
Dr Julie Denning says insurers’ frontiers need to be expanded with the long-term virus
Insurers have ability to use AI, but often choose not to
L&G veteran Richard Kateley says more can be done to increase engagement with products
'We get to speak about protection, which is something I am really passionate about'