The adviser guide to Guardian Financial Services
When Guardian announced it was re-entering the protection market towards the end of 2017, it sent ripples across the industry. A far cry from the owl ads of the '90s ('two-eight-two-eight-two-O'), few could have anticipated quite how disruptive this new entrant's critical illness and life proposition would prove to be. ‘Broader, simpler definitions' read the news story on COVER last May, and with it came the unveiling of fresh new concepts such as Payout Planner, Protection Builder a...
To continue reading this article...
Join Cover
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around Covid-19, regulation, diversity and mental health.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
