Bupa appoints Kantar TNS for customer experience programme

Bupa UK has agreed a four-year partnership with Kantar TNS worth £2.5m to help develop its customer experience (CX) programme. The contract will see the technology provider work across Bupa's insurance, health services, clinics and centres (including Bupa Cromwell Hospital), care services (care homes and retirement villages) and dental care businesses to develop customer feedback and engagement tools. Drawing up on software provided by Kantar TNS' partner, Medallia, Bupa plans to use insights gathered from real-time data to continuously review and analyse customer responses. "The h...