Life insurance proposition using app, behavioural science and artificial intelligence
Start-up yulife has officially launched after raising £3m in a funding-round led by LocalGlobe, the UK investor behind LoveFilm and TransferWise. Underwritten by AIG Life, yulife is calling itself ‘the world's first ever lifestyle insurance business'; its proposition built upon rewards and benefits to employees for wellness activities and healthy habit changes using a gamified app. Users receive ‘yucoins' - a type of 'wellness currency' - for subtle lifestyle changes such as walking to work...
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Advisers & providers – your country’s SMEs need you! Thought #2
Stress related to work, debt and long-term illness
Analysis of medical data at underwriting stage
'Quick and cost-effective' option