VitalityLife updates customer journey for Optimiser plans

VitalityLife has reduced the upfront underwriting requirements for clients opting into Vitality Optimiser and Wellness Optimiser plans by applying health and wellness data to the process. Only five medical questions need to be completed for life and serious illness cover (SIC) applications and according to Deepak Jobanputra, deputy CEO at VitalityLife, the Optimiser range offers "a huge advantage in providing an easier underwriting journey because we're able to apply behavioural and health science data to the process". Health data Since the launch of Vitality Optimiser five years a...