Yellowfin chosen by digital distributor to 'improve' customer journey
The price comparison specialist behind life insurance firms Beagle Street, Dial Direct and FiftyLife and Budget Insurance, BGL Group has drafted in technology provider Yellowfin to support its distribution services. It has chosen the firm 'to help analyse product performance and improve the customer experience journey', said BGL, which also operates price comparison services comparethemarket.com in the UK and LesFurets.com in France, and provides white-labelled insurance solutions to various UK life insurance brands. Management information BGL decided to join forces with Yellowfin ...
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