Amazon 'in talks' with insurers about UK price comparison site

Online giant Amazon is reportedly discussing the possibility of launching a price comparison site for the UK with Europe's leading insures, Reuters has reported.  According to industry sources, an aggregator site would combine with the tech firm's Amazon Protect product - a white-labelled service for accidental and theft insurance for consumer goods in the UK. Despite the firm's reticence, it is clear through its investment into insurtech and conversations with brokers that Amazon is actively aiming to disrupt the home insurance market. As yet, it appears there are no plans afoot to t...