Medicash records 36% rise in policies in 2017

Cash plan provider Medicash recorded 70,000 new policy sales in 2017, a 36% on the previous year, taking the total number of its policyholders to 227,255. It also reported that 90% of all new policies sold were company paid, with over 350 new corporate accounts added. High-profile business wins in 2017 for the firm included McCain's and Caffe Nero. "It is clear that the strategy to focus strongly on the intermediary market has paid dividends. 75% of all new business was delivered via brokers in 2017," said Paul Gambon, sales and marketing director for Medicash. "Maintaining these r...