Peace of mind is still motivating factor for those buying protection, however automated post-purchase operations can help provide this while unlocking growth, research by Munich Re has suggested.
A survey of 500 people conducted by Munich Re has suggested that 73% of potential protection customers stated that peace of mind was their main priority, while 25% do not apply because they believe a claim would not be paid. Munich Re believes that - even with insurers publishing high percentage claim statistics - the research reveals that people still doubt the industry's credibility. The survey also found that 62% of customers thought application length was in line with their expectations,...
Symptoms, diagnoses, drugs, fertility information
From ‘money takers’ to ‘health helpers’?
5.4 million 'microbusinesses' in the UK in 2018
Backed by Swiss Re
Asks Alan Lakey