More underwriting rather than less needed to build customer trust

A survey of 500 people conducted by Munich Re has suggested that 73% of potential protection customers stated that peace of mind was their main priority, while 25% do not apply because they believe a claim would not be paid. Munich Re believes that - even with insurers publishing high percentage claim statistics - the research reveals that people still doubt the industry's credibility. The survey also found that 62% of customers thought application length was in line with their expectations, while many were prepared to share more information, with 68% comfortable to electronically sha...