Bupa appoints director of dental insurance and cash plan

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Steve Gates has joined Bupa UK as director of dental insurance and cash plan.

Gates will lead the development and growth of Bupa‘s dental insurance and cash plan businesses in the UK. This will include working with Bupa Dental Care, Bupa's dental practice business, to help enhance the customer proposition and ensure a seamless experience from funding through to treatment. He joins from Denplan where he was managing director for the last sixteen years, as part of this he was responsible for the organisation's range of consumer and corporate dental insurance plans. He was also a member of the Executive Leadership Team at Simplyhealth, following its acquisition...

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