Bupa appoints director of dental insurance and cash plan

clock • 1 min read

Steve Gates has joined Bupa UK as director of dental insurance and cash plan.

Gates will lead the development and growth of Bupa‘s dental insurance and cash plan businesses in the UK. This will include working with Bupa Dental Care, Bupa's dental practice business, to help enhance the customer proposition and ensure a seamless experience from funding through to treatment. He joins from Denplan where he was managing director for the last sixteen years, as part of this he was responsible for the organisation's range of consumer and corporate dental insurance plans. He was also a member of the Executive Leadership Team at Simplyhealth, following its acquisition...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Trust in PMI rebounds
PMI

Trust in PMI rebounds

Fairer Finance data

Cameron Roberts
clock 09 December 2025 • 1 min read
NHS waiting list stagnant in September 2025
PMI

NHS waiting list stagnant in September 2025

7.39m treatments on list

Cameron Roberts
clock 13 November 2025 • 2 min read
Use of insurer-provided health services up by 23%: ABI
PMI

Use of insurer-provided health services up by 23%: ABI

Association calls for IPT freeze

Jaskeet Briah
clock 03 November 2025 • 3 min read